Cape Cod Web Design
In today's digital marketplace, it's common to stumble upon web designers who showcase search engine optimization as core part of their services. Hiring one provider to handle both Cape Cod Web Design
and SEO carries many advantages; however, the issue of concern is that too many companies that offer both SEO and website design fail to fully understand the complexities of optimization. The best practices of optimizing a website are continuously changing, and the competitive nature of search is growing fiercer by the day.
If you're looking for a website designer to handle both the development and optimization of your site, it is critical that you choose wisely and enlighten yourself on what constitutes a search engine friendly website. Below we offer a number of characteristics that contribute to search friendly web designs and how to go about finding the right designer for your site.
SEO Friendly HTML Coding Structure
The process of developing a well optimized site must address the HTML coding structure. Otherwise referred to as a page's back-end, the code used on each page as well as the techniques in which the code is applied can have a huge influence on how search engine friendly a website is.
SEO friendly website providers will often code sites using CSS (or Cascading Style Sheets) when building an optimized site. This helps to ensure that the HTML code of each page is minimized for efficient crawling and indexing by search engine spiders. By applying CSS in the HTML, Cape Cod Web Design
ers can avoid using code that can take up a lot of space, such as tags for various fonts, colors, and other styling elements. This will often times promote a greater ratio of keyword optimized content over cumbersome HTML code.
Similarly, the keyword optimized content (or page copy) should be presented as early as possible in the coding structure of a page. In many cases, the code of site-wide navigation links and other non-optimized elements are pieces of code that search engines spiders interpret first when crawling a page. If the page text is buried at the bottom of the page's back-end, the spider will reach the content last, after chewing on a bunch of links and non-optimized content. The most skilled search engine friendly web designers will address this concern by making use 'div' tags in the HTML. Using 'div' tags can ensure that rich, keyword optimized copy is presented early in each page's back-end.
